Amber, cardamom, coffee, jasmine, musk, oud, patchouli, rose, saffron, sandalwood


Ruh, meaning spirit, is a reconstruction of the oriental theme to make it contemporary. A fresh take on an ancient style reveals the irreducible complexity and the dramatic character of the East.

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Oriental is an aged idea about an exotic East that’s still in use as an olfactory theme. I wanted to update that theme and bring it closer to today. The process brought out what changes and what stays the same. A newly blooming Turkish rose. The smell of coffee. Attars, perfumes, incense, and spices still lingering in the now-air-conditioned souks.